Start here · The pillar guide
A framework for picking acquisition channels in 2026: how to read CAC against scalability, when a channel earns its budget, and the order to add them.
By The Spend Report Editorial Team
Jun 3 7 min read
Operator SkillsHow-to
How to set a marketing budget that holds up when a quarter goes sideways: the floor, the flex, and the scenarios to plan before you need them.
Jun 29 6 min read
Operator SkillsAnalysis
The real cost of in-house versus agency versus hybrid, past the retainer: salaries, ramp, tools, and where the crossover actually sits by spend.
Jun 26 7 min read
Operator SkillsHow-to
The cadence, the one-page input, and the room for a weekly growth review that ends in decisions instead of a status update nobody acts on.
Jun 25 5 min read
Operator SkillsPillar guide
How to build a growth team as you scale: what to hire first, what to keep with an agency, and how the shape of the team changes by revenue band.
Jun 24 6 min read
SEOHow-to
A practical SEO approach for DTC brands already spending on paid, built to compound into a cheaper acquisition base as paid CAC keeps climbing.
Jun 23 5 min read
AnalyticsAnalysis
Last-click, linear, data-driven, MMM: what each attribution model really credits, where each one lies to you, and which to run your business on.
Jun 22 6 min read
AnalyticsHow-to
Most marketing dashboards get built once and ignored. How to design one that drives the weekly decision, with the metric hierarchy that matters.
Jun 19 7 min read
Honest about tradeoffs, grounded in real numbers, written like a senior operator explaining things to a peer. Not like a SaaS landing page.