Tools
Calculators for operators
Quick, focused tools you can run in 60 seconds. Save your results by email if you want the full report with benchmarks for your stage.
TACoS Calculator
Total Advertising Cost of Sales. The right metric when ads and organic share the same revenue pool.
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MER (Blended ROAS) Calculator
Media Efficiency Ratio. The single honest number for paid spend across every channel.
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CAC Payback Calculator
How long it takes a customer to pay back their acquisition cost. The real number, not the AOV approximation.
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Coming
LTV vs CAC over time
Scenario calculator that overlays LTV against CAC under three retention curves. Ships after the agency cluster stabilizes.