Calculator
MER (Blended ROAS) Calculator
Media Efficiency Ratio. Total revenue divided by total ad spend, across every channel. The honest single number for whole-business profitability of paid spend.
Inputs
Outputs
MER4.17x
Break-even MER2.22x
Gross margin$225,000
Profit after ads$105,000
Revenue gap to target MER$-20,000
Operator read
You are at or above your target MER. The program is operating where you wanted it to. The constraint on growth is usually demand or creative supply, not efficiency. Scale spend if the demand is there.
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