Analytics hub
Analytics
The measurement layer: attribution, dashboards, cohort analysis, the unsexy infrastructure.
Decide and evaluate
DTC Acquisition Benchmarks for 2026: MER, CAC Payback, and Channel Mix
Directional ranges for MER, CAC payback, and channel mix across DTC revenue bands in 2026, plus how to use a benchmark without cargo-culting someone else's business.
Jun 11 5 min read
Blended CAC or MER: Which Number Should Run Your Business
When to steer by blended CAC, when to steer by MER, how the two numbers relate, and which one belongs on the wall for your whole team to see.
Jun 9 6 min read
More Analytics coverage is on the way. In the meantime, browse all articles or start with the Paid Ads pillar.