From the library
The Agency Performance Report Reader's Guide
A pocket framework for reading agency performance reports critically. The five questions to ask every month and the omissions to notice.
A useful agency report does three things, in order: tells you the state of the account in plain language, explains what happened since the last report and why, and states what the agency is doing next with evidence. Reports that fail one job tend to fail the others.
What is inside
- The headline numbers, in order
- What the report tends to skip
- Five questions to ask every month
- When the report is weak
- What the reporting clause should say in your contract
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